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MUHAMMAD ASYRAF BIN HASIM
asyrafh@uthm.edu.my
View Curriculum Vitae

Note : H-index and Citation are based on current records accessed through the Scopus API.


  • Areas of Research Interest
    •               
    Digital Marketing

                  
    Integrated Marketing Communication

                  
    Consumer Behaviour

  • List of Grant Awarded
    • 01-JUN-25 ~ 31-MAY-27 Q984 : The Digital Influence Ecosystem: Assessing the Impact of Micro-Influencers on Consumer Behaviour Through Trust, Engagement, and Perceived Value
    Micro-Influencers, Consumer Purchase Intentions. Authenticity, Engagement, Trust, Perceived Value, Universiti, RM 10000

    01-JUN-25 ~ 31-MAY-27 J060 : Corporate Waqf in Malaysia: A TPB-Based Examination of the Mediating Effects of Religiosity, Trustee Communication, and Brand Equity on Waqf Product Participation Intentions
    Waqf, Theory of Planned Behaviour (TPB), Religiosity, Trustee Communication, Universiti, RM 40800

    01-OCT-24 ~ 30-SEP-26 K564 : Developing a Renewable Energy Adoption Model for Rural Malaysia: Aligning with National Energy Policy and the i-RET for Sustainable Development
    Renewable Energy, Rural Malaysia, Sustainable, , Kebangsaan, RM 30000

    01-MAR-25 ~ 01-MAR-26 M188 : Enhancing Service Quality and Branding for Sustainable Growth: A Quantitative Analysis of Customer Satisfaction at Idzmir Kids Hub, Johor Bahru, Johor
    Service Quality, Branding, Customer Satisfaction, Sustainable Growth, Consumer Behaviour, Kebangsaan, RM 10000

    01-MAY-23 ~ 30-APR-25 Q364 : The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Cosmetics Products Purchase Intention: Application of Technology Acceptance Model
    Halal Awareness, Halal Certification, Marketing Components, Halal Cosmetics, Purchase Intention, Universiti, RM 10000

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